Jewellery has always been central to Indian celebrations, but today women are looking for more than just tradition. They want pieces that speak to their values and lifestyles, Pooja Sheth Madhavan, Founder and MD, Limelight Lab Grown Diamonds, tells Moneycontrol. Blending age-old traditions with contemporary flair isn’t exactly a new concept, every generation has added its own spin to festive fashion.
“What’s different today is the sheer variety available. From handcrafted jhumkas to laser-cut minimalist mangalsutras and even lab-grown diamond pieces that offer a modern alternative to traditional stones, the options are endless,” says Madhavan.
